Ford Field Guides

FOR REINVENTION
PIVOTS & SECOND ACTS

Start over without starting from scratch.

Our Story

Practical, hands-on branding guides designed for pivots, reinvention, and second acts. Tapas for turning points, created by brand strategist and designer Carrie Ford Hilliker.

Clarity Map

General Description
Price $25

Order yours

  • Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.

    Locate and name where you are

    Translates that clarity into directional language

    orientation + language + integration

    WHEN YOU'RE READY TO BUILD

    WHEN YOU'RE READY TO SHARE

    WHEN YOU'RE READY TO LAUNCH

    • A guided orientation (not self-help)

    • Language for where they are now

    • A five-day integration rhythm

    • A way out of stuckness without urgency

    • The Narrative Reframe Workbook
      A storytelling exercise to rewrite your career/life shift as an empowering narrative instead of a setback.

    • Format: 5 guided questions + 3 example reframes.

    • Why it works: Midlife changes can shake confidence — reframing the story helps them own their next move.

  • Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.

The Guides

AVAILABLE NOW

COMING VERY SOON

Brand Starter Kit

Description

Included:

Format Details:

Who it’s for

The “No Time Like Now” Brand Starter Kit
A minimal toolkit for people who want to get visible in 30 days without a big budget.

  • Format: PDF with a starter logo option, Canva templates, and a 3-step “start posting” plan.

  • Why it works: Midlife pivoters often want to move fast but fear wasting money — this gives them a zero-friction start.

  • The One-Page Brand Map
    Your entire brand’s essence, at-a-glance.

    • Format: Fill-in template that guides them through defining their core audience, brand voice, visuals, and key message in one page.

    • Why it works: Helps overwhelmed DIY’ers get clarity without having to read a 50-page workbook.

COMING VERY SOON

Brand Checkup

The 90-Minute Brand Checkup

A one-page diagnostic that reveals the 5–7 most common weak spots in small business brands — with quick, DIY fixes.

  • Format: PDF checklist with short explanations and action steps.

  • Why it works: Feels instantly useful, can be done in under an hour, and positions you as the person who sees the blind spots fast.

The Clarity Map

HOT

Efficient

Actionable

Clear

Focused

Results-Based

NOT

Endless Courses

Vague Outcomes

Too much chonk

Webinars

Results-Based