The Ford Field Guide:
A Five-Day Introduction
The Five-Day Field Guide
Day 1
Orientation (Clarity)
Where you actually are
Introduce the idea of orientation vs. ambition
Include:
A short reflection
3–4 questions adapted from the Clarity Map
Emphasize relief through naming
You don’t need a new plan. You need an accurate location.
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Day 2
Naming the Fracture (Clarity → Consistency)
Theme: What broke—and what didn’t
Explore misalignment without blame
Include:
3 diagnostic-style questions
Normalize drift and evolution
Key line: Most things don’t fall apart. They simply stop fitting.
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Day 3
The Premature Fix (Momentum)
Theme: Why people rush to rebrand
Gently interrupt the “do something!” reflex
Include:
A short “before you rebrand” checklist excerpt
Reframe momentum as sequenced action
Key line: Action without clarity feels like motion. It isn’t.
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Day 4
What’s Asking to Be Built (Momentum)
Theme: The smallest honest next structure
Help them identify one buildable thing
Include:
A single-page “starter lens” (not a full plan)
Focus on feasibility + energy, not scale
Key line
The right next step is usually quieter than you expect.
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Day 5
Staying With It (Consistency)
Theme: How to continue without burning out or starting over
Address sustainability, attention, and self-trust
Include:
One anchoring practice
One diagnostic question they can return to monthly
Closing note
You don’t need to decide anything today.
You just need to keep showing up to what you’ve already named.
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FOOTER
If you want to go deeper:
– The Clarity Map expands the orientation work
– The Brand Blueprint helps you build what you’ve named
– The Brand Check-Up helps you recalibrate what already exists
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GOALS OF EMAILS:
DEMONSTRATE MY PACING
SHOW THEM HOW I THINK