Find out exactly what's wrong with your website — and exactly what to do about it.

A self-guided diagnostic built from 25+ years of pattern recognition. One hour. No calls, no course, no guessing.

[Get Fresh Eyes — $149]

The Problem

You know something's off. You just don't know what.

Maybe you built this site yourself, and you're proud of it, but it's stopped working the way it used to. Maybe you paid someone real money and it still doesn't feel right. Maybe you've rewritten the homepage five times this year and it's still not it.

You've Googled it. Watched the tutorials. Scrolled Pinterest for ideas you can't quite execute. Maybe hired someone who could only take you so far.

And you're still here. Staring at it. Thinking, "I just want it fixed. Period."

The Reframe

Here's what's actually going on: it's probably not everything.

When a website feels wrong, it's tempting to assume the whole thing needs to go, new platform, new logo, start from scratch. But in 25+ years of looking at hundreds of these, I've found it's almost never the whole thing. It's usually two or three specific things, buried under a pile of overwhelm.

The problem isn't that your website needs a total rebuild. It's that nobody's helped you separate what's actually broken from what's just fine.

That's what Fresh Eyes does.

What It Is

Ford Field Guide No. 01: Fresh Eyes is a guided, self-paced diagnostic — not a course, not a template, not another platform to learn.

You answer real questions, built from patterns I've seen across hundreds of projects — nonprofits, e-commerce, consultants, authors, service businesses, capital campaigns, and more. By the end, you'll have a clear diagnosis and a specific plan.

What You Get

• 40-50 real diagnostic questions — not generic fluff, built from actual patterns across hundreds of sites

• About an hour to complete, on your own time, no calls required

• A clear diagnosis — exactly which of four areas is actually holding your site back: clarity, trust, structure, or visuals

• A tailored action plan — what to fix first, what can wait, what to leave alone entirely

• Who to hire for what's left — and exactly what to ask them for, so you're not guessing there either

• A rough sense of timeline and cost, plus platform and tool recommendations where relevant

No homework after the hour. No ongoing project. Just an answer, and a plan.

Who This Is For

This is for you if:

• You've already built something and you're proud of it, even while it frustrates you

• You're smart and capable, and you've already tried a few things (a platform, a freelancer, a weekend of tutorials)

• You know something's wrong but can't quite name what

• You're tired of guessing, and tired of feeling like you should be able to figure this out alone

This probably isn't for you if:

• You haven't built a website yet

• You want someone to build the whole thing for you, hands-off, starting today

• You're looking for a template to copy, not a diagnosis

How It's Different

You wouldn't ask a search engine why your house feels off. You'd ask the architect.

Google and YouTube can tell you what good websites generally look like. They can't tell you what's actually wrong with yours — because that takes pattern recognition, not information. Fresh Eyes is built from 25+ years of that pattern recognition: coding, design, copywriting, photography, e-commerce, every major platform, across dozens of industries.

This isn't knowledge you can Google in an afternoon. It's judgment — the kind that usually only comes from someone who's seen the full range of what can go right and wrong.

How It Works

1. Get instant access after purchase — no waiting, no scheduling

2. Work through the diagnostic at your own pace, about an hour total

3. Get your result — a clear diagnostic statement (not "everything's wrong," an actual answer)

4. Leave with your action plan — what to fix, who to hire, what to ask them, and where to start tomorrow

Common Questions

"Can't I just do this myself, or ask AI?" You can gather information that way. What you can't get is judgment about your specific site — the read that comes from having seen hundreds of these before. That's the whole point of Fresh Eyes.

"I'm not ready yet." You don't need to be ready for a diagnosis — you need to be ready in order to act on a plan. This tells you what "ready" should even look like, instead of you guessing at it alone.

"I don't have time for this." It's one sitting, about an hour. Compare that to the months most people spend half-fixing their site a little at a time and never actually finishing.

"Is this worth the money?" It costs a fraction of a redesign, a rebrand, or another freelancer who might not solve the right problem. It's the thing that makes sure your next dollar goes toward what's actually broken.

Price

Ford Field Guide No. 01: Fresh Eyes — $149

[Get Fresh Eyes →]

Instant access. Work through it whenever you're ready — no deadlines, no expiration.

You've been carrying this around for a while now — the "I should fix my website" feeling that never quite turns into action, because you don't know where to start.

An hour from now, you could actually know.

[Get Fresh Eyes — $149]

Notes for design/build

• Price shown as $149 per your earlier placeholder — swap once finalized.

• A visual "sample result" screenshot (showing what the diagnostic output looks like) would strengthen the "What You Get" section — pairs well with the "Borrow My Brain" style example approach from your lead magnet.