1. The "Who to Hire" Directory
A short curated list of vetted platforms, tools, and types of freelancers for each diagnosis category (a few Squarespace vs. Webflow notes, where to find a good copywriter vs. a good photographer, red flags when hiring overseas). Ties directly to something your buyers already told you they struggle with — finding the right help.

2. Real Example Teardowns
A short PDF or page with 3-4 anonymized "before" homepages and your actual Fresh Eyes read on each — the "Borrow My Brain" idea from earlier. Doubles as proof of your judgment and as bonus content.

3. "What to Ask Them For" Templates
Simple copy-paste briefs for hiring a designer, copywriter, or developer — matched to each diagnosis category, so someone who scores "Structure" gets a ready-made brief for a developer, etc. Removes the exact friction point you mentioned (people not knowing what to ask for).

4. A Short Audio Walkthrough
Not a call, not personalized — just you, recorded once, talking through how to read your own results and prioritize next steps. Adds your voice and warmth without costing you time per customer.

5. A "Common Website Sins" Glossary
A quick-reference, slightly funny glossary of things you see constantly (the Frankenstein Site, the Eleven-Tab Nav, the Stock Photo Smile) — light, memorable, and shareable, which also does marketing work for you.