BRAND CHECK-UP
The Diagnostic Question Set
PILLAR: Consistency
These questions are not meant to produce answers.
They’re meant to produce recognition.
Purpose
To help someone see—quickly and honestly—whether their brand is misaligned, not “bad.”
Format
8–12 sharply written questions
One page (PDF + Notion)
No scoring, no grades
Tone: Observational, Calm, Non-judgmental
CONTENT
What still works
What feels brittle
Where energy drops
Where language breaks down
Outcome
”Ah. That’s the problem.”
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If you want help interpreting what you’re seeing, the Brand Check-Up
CLARITY MAP
One Page of the Clarity Map
PILLAR: CLARITY
Purpose
To create immediate relief through naming—without asking for reinvention.
Format
Single-page worksheet
Three sections only:
Where I’ve been
What broke
What’s still alive
Tone: Humane, SpaciouS, Unrushed
Instruction style: Minimal. Almost invisible.
Example intro
This is not a planning exercise.
It’s a location exercise.
Outcome
Grounding. Reduced anxiety. A sense of “I’m not lost—I’m just here.”
Soft footer line
The full Clarity Map expands this into direction and next steps.
BRAND BLUEPRINT
“Before You Rebrand” Checklist
PILLAR: MOMENTUM
Purpose: To stop people from rebranding prematurely—and burning energy in the wrong place.
Format
Checklist with short explanations
10–15 items max
Very practical
Sections
Things that don’t require a rebrand
Signals it might actually be time
What to clarify first
Tone: Pragmatic, Slightly protective, Experienced
Example line
Most rebrands are attempts to fix clarity problems with aesthetics.
Outcome
Permission to slow down—or confidence to move forward.
Soft footer
If you’re ready to build, the Brand Blueprint shows you exactly what to do next.
The 5-Day Email Reset
(Cross-cutting, relational)
Purpose
To build trust with your voice and pacing—without selling.
Format
5 short morning emails
300–500 words each
One idea per day
Theme Orientation before action.
Suggested arc
Day 1: Where you actually are
Day 2: What you’re carrying that isn’t yours
Day 3: What keeps trying to come back
Day 4: The difference between clarity and certainty
Day 5: Choosing one small next move
Tone
Grounded
Reflective
Slightly poetic but plainspoken
Important rule
No CTA except:
You can reply if something lands.
(That alone will tell you everything about your audience.)