For those starting from scratch

Barebones Branding

WEBSITE FUNDAMENTALS

“Build Your First Website”

1. “Design Basics for Non-Designers”

2. “SEO Essentials”

3. “Selling Products or Services”

Stop overthinking your homepage
but also, overthink your homepage.

Plain language
Short time commitment
Business-first framing

“Build a Squarespace site in a day”

1. “Web design for creatives”

2. “Simple websites for freelancers”

   What small businesses actually want:

• What pages do I actually need?

• What can I skip?

• What matters for credibility vs conversion?

• How do I make this good enough and move on?

• How do I stop touching my website every week?

There is almost no one teaching:

• Website triage

• Decision-making

• Constraint-based builds

• “This is enough” thinking

• From a Ford Field Guide / Brand Dossier lens, the white space is obvious:

  A short, sharp, humane course for people who:

  • Are not starting from zero

  • Are not trying to become designers

  • Have lived life

  • Just want clarity, direction, and relief

  Think:

  • “The Only Pages You Need”

  • “What to Fix, What to Ignore”

  • “How to Make a Squarespace Site Feel Legit Without Overworking It”

  Low price.
  Strong point of view.
  Emotionally intelligent.
  Zero hustle energy.

  If you want, next we could:

  • Map 3–5 ultra-specific micro-courses that would outperform most of what’s above

  • Audit why most Squarespace courses fail small business owners

  • Position your offering as the anti-course course

  Just say the word 💫