One Hour Clarity Session
self-directed
for subscribers
Vision & Vibe Foundations
Find the nucleus of your vision for your business.
What This Is
This is a self-directed, one-hour clarity session designed to help you translate an internal, intuitive vision into a clear creative direction you can actually build from. Clear the fog.
It’s not about logos or colors (that comes later), it’s about orientation and starting to build out your creative universe.
It’s about orientation — knowing where you are, what you’re making, and what kind of world you’re building inside your work.
This is your starting place.
What You’ll Walk Away With
By the end of this mini-session, you’ll have:
A small set of core “why” words that anchor your brand
Clear emotional and thematic throughlines across your ideas
A ready-to-build mood board framework (Pinterest, Milanote, or Google Docs)
A visual and verbal anchor you can return to whenever things feel fuzzy
Language you can actually send to someone and say:
“This. This is what I’m building.”
What This Is Not
Not a logo exercise
Not a color-picking session
Not style guide prep
Those come later (and much more easily) once this is in place.
How to Use This
Total time: 60 minutes
Do it in one sitting, or break it into two shorter sessions
No prep required — just something to write with and a quiet-ish space
Follow your instincts. There are no right answers here.
The One-Hour Flow
00–10 min | Orientation: Vision & Vibe
Set the ground before you build on it.
Take a breath. You’re not solving everything today — you’re orienting yourself.
Prompt:
What are you actually trying to create right now?
Not the output — the experience, the world, the feeling.
Write one loose paragraph. No editing.
1
40–50 min | Pattern & Theme Discovery
Circle or highlight:
Words that repeat
Words that feel charged
Words you’d be sad to lose
From these, pull:
3–5 core “why” words
2–3 themes that feel foundational
These are not marketing slogans.
They are load-bearing beams.
25–40 min | Kickoff Vibe Visualization
Imagine yourself actively doing the work.
Close your eyes or soften your gaze.
Picture:
A normal day inside your work, a year from now
Where are you?
What does the environment feel like?
How do you feel in your body while doing it?
Now capture words in three columns:
How the work feels to you
How it feels to others
The environment you’re creating
Don’t overthink. Let the words come.
25–40 min | Kickoff Vibe Visualization
Imagine yourself actively doing the work.
Close your eyes or soften your gaze.
Picture:
A normal day inside your work, a year from now
Where are you?
What does the environment feel like?
How do you feel in your body while doing it?
Now capture words in three columns:
How the work feels to you
How it feels to others
The environment you’re creating
Don’t overthink. Let the words come.
50–60 min | Mood Board Prep
Translate feeling into form.
Choose your platform:
Pinterest (fast, visual)
Milanote (structured, editorial)
Google Docs / Slides (scrappy and effective)
Guidelines:
Choose images for feeling, not literal meaning
Look for texture, light, mood, pace
If you can glance at it and feel grounded — it’s working
This board is not for sharing (yet).
It’s for orientation.
What This Unlocks
You now have:
Language for your instincts
A shared reference point for future collaborators
A foundation that makes future decisions feel obvious
This is how momentum actually starts — quietly, clearly, on solid ground.
Want to Go Deeper?
This session is the foundation for the Ford Field Guides.
If you want help turning this clarity into:
Structure
Visual systems
Messaging
Or a full brand ecosystem
You’ll know where to go.
Services
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
Clients
We’re honored to have our work recognized in a range of publications, platforms, and press features.